As of April 26 by EOD, we are retiring our Instagram auto-activity platform in an effort to keep our user's accounts safe from being suspended by Instagram.
The way Instagram automation works is by using “bots” to automate certain tasks. The most common things marketers automate on Instagram are:
- Leaving comments
- Liking posts
- Following and unfollowing accounts
There are Instagram automation tools that perform all of these functions based on specific settings. For instance, you can have a bot leave comments on every post containing a certain hashtag. Or they could automatically follow anyone that follows one of your competitors. This is exactly what Social Mako's auto-activity platform did.
Instagram bots have a bad reputation because they often lead to extremely embarrassing moments as well as being used for spamming accounts. Ever get a DM from some Russian account? That was most likely sent using a bot like ours. For instance, you could leave a comment on an inappropriate photo, or your comment could be completely irrelevant to the content.
Since everything is handled by computers, you lose the human element that warns you it’s probably not a great idea to leave a comment that says “Love this!” on a photo of a tragic event.
The way bots use Instagram’s API is definitely outside of what’s permitted. Here are some of Instagram’s API general terms automation tools violate:
- Don’t use the Instagram API to simply display User Content, import or backup content, or manage Instagram relationships, without our prior permission.
- Ensure your comments are uniquely tailored for each person. Don’t post unauthorized commercial communication or spam on Instagram.
- Don’t enable a business to take more than one action on Instagram at a time.
- Don’t use an unreasonable amount of bandwidth, or adversely impact the stability of Instagram.com servers or the behavior of other apps using the Instagram APIs.
With all that being said: our main goal is keeping your account as safe as possible and removing harmful services that could put your account at risk, or put Social Mako at risk. As always, we are here to help with any questions you may have about this. Shoot us an email at: Support@Socialmako.com